What is Public Relations?

Research output: Book chapter/Published conference paperChapter in textbook/reference book

Abstract

This chapter introduces several definitions of public relations in an attempt to clarify the parameters of this discipline, There is an overview of the UK public relations sector, core tasks and skills are discussed, and the distinctions are made between public relations and the fields of marketing and advertising. Finally, an overview of the main approaches to the study of public relations is offered to give context to the subject.
Original languageEnglish
Title of host publicationPublic Relations Handbook
EditorsAlison Theaker
Place of PublicationOxon, UK
PublisherRoutledge
Pages3-37
Number of pages35
Edition4th ed. / 1
ISBN (Print)9780415598132
Publication statusPublished - 2011

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  • Cite this

    Fawkes, J. (2011). What is Public Relations? In A. Theaker (Ed.), Public Relations Handbook (4th ed. / 1 ed., pp. 3-37). Routledge.