Where information is paramount: a mixed methods, multi-disciplinary investigation of Australian online investors

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Abstract

Introduction. The paper reports an investigation of the role of information in online investment from multi-disciplinary perspectives.Method. The mixed methods approach is a major focus. A survey with 520 responses, provided data about the type and frequency of investment and information seeking.Analysis. Analysis involved frequency counts only. Individual interviews with a purposive sample of twenty-nine survey respondents provided in-depth perspectives. The analysis identified themes, categories and related quotes through the development of 'voice sheets'.Results. Inter alia, the survey indicated that the Internet (including e-mail) was the most popular way of seeking information; the interviews, that the type of investor (fundamental or technical) influenced source use.Conclusions. The survey provided a broad picture but the interviews revealed some important flaws in the questionnaire data. Both strands of the mixed methods approach were valuable.
Original languageEnglish
Pages (from-to)1-12
Number of pages12
JournalInformation Research
Volume13
Issue number4
Publication statusPublished - 2008

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