Australian governments are making large investments through programs that are attempting to change the way private land is managed. Private landowners are a heterogenous set of the larger population and are likely to respond differently to specific appeals, recommended practices and policy instruments. Recent research with river frontage owners in the Goulburn Broken Catchment (GBC) demonstrates that program managers are often unaware that they are not working with a representative set of landholders. We identify some of the important social factors that program managers should consider when attempting to engage landholders. Findings are derived from data collected using a mail survey of all participants in riparian projects managed by the Goulburn Broken Catchment Management Authority and a random sample of other river frontage owners.
|Number of pages||8|
|Journal||Natural Resources Management|
|Publication status||Published - 2003|