'Why does all the girls have to buy pink stuff?': The ethics and science of the gendered toy marketing debate

Social Sciences

• campaign 11%
• corporate social responsibility 18%
• ethical principles 18%
• evidence 6%
• gender 7%
• Gender equality 15%
• marketing 63%
• moral philosophy 58%
• stakeholder 10%
• toy 88%

Arts & Humanities

• Boys 13%
• Commentators 13%
• Corporate Social Responsibility 12%
• Ethical Principles 17%
• Gender Equality 19%
• Marketing 44%
• Scrutiny 14%
• Split 13%
• Stakeholders 9%
• Toys 100%

Business & Economics

• Corporate Social Responsibility 12%
• Critical Point 20%
• Ethical Principles 17%
• Gender Equality 20%
• Marketing 73%
• Stakeholders 9%
• Toys 86%