“Worthiness” of marketing public archives

Sindiso Bhebhe, Njabulo Bruce Khumalo, Mehluli Masuku

Research output: Contribution to journalArticlepeer-review

Abstract

Stringent budgets have led to calls for all entities in the public sector, including national archival institutions, to justify their existence. This has seen scholars and archivists trying to market archives in order to attract more clientele. However, archives are not created for a target market, neither is their value determined by the frequency of their use. This paper therefore seeks to contest the notion of marketing archives and concludes that the marketing of archives is neither necessary nor worth pursuing as the products (the archives) do not diminish in value even if not consulted.
Original languageEnglish
Pages (from-to)105-120
Number of pages16
JournalNew Review of Information Networking
Volume24
Issue number2
DOIs
Publication statusPublished - Mar 2019

Fingerprint

Dive into the research topics of '“Worthiness” of marketing public archives'. Together they form a unique fingerprint.

Cite this